Denise Camou is a sociologist specialized in user experience and social impact. She holds a degree in Sociology from the Universidad de la República (Uruguay), a master’s in CSR from the Universidad Politécnica de Valencia (Spain), and a postgraduate degree in Innovation and Design Thinking from the Centro Universitario de Diseño de Barcelona (Spain). She has broad experience in user research, both nationally and internationally. Denise co-founded Personas Research, the first studio in Uruguay dedicated exclusively to user experience research. In 2021, she led the research component of UNESCO’s Innovation in Digital Anthropology project, contributing to global insights at the intersection of culture and digital transformation. Since May 2023, she has led the User Experience team at Ceibal, Uruguay’s digital technology center for education innovation at the service of public education policies. There, she leads diverse research initiatives and project development efforts, applying innovative methodologies to improve the user experience of students and teachers. Her focus is on generating actionable insights and new perspectives to inform strategic decision-making and product development within the national education ecosystem.